YS GROUP
SEO Audit Service to Boost Your Rankings
SEO audit service is like a comprehensive check-up of your website to assess how well the site is optimized to be easily found by search engines like Google. The goal is to identify ways to improve your website’s ranking in search results. Once the audit is completed, you’ll receive a report detailing what was found and providing recommendations on how to enhance your site to be more search engine friendly. By following these recommendations, you can increase the likelihood of people finding your site in search results, ultimately boosting traffic and sales organically.
What is an SEO audit and what makes it so important?
An SEO audit service evaluates the current SEO performance of a website and identifies areas for improvement that are useful for enhancing visibility and search engine ranking. It’s crucial to understand how well your website is optimized for search engines and what steps can be taken to enhance its performance.
Standard Content Optimization vs. Advanced Content Optimization
| Aspect | Standard content optimization | Advanced content optimization |
| Keyword research | Basic keyword analysis | In-depth keyword research, including long-tail keywords and semantic variations. |
| Content structure | Basic structure, focusing on headings and paragraphs. | Structured content with schema markup, utilizing various media types such as video, infographics and more. |
| SEO Techniques | Meta tag optimization, keyword placement. | Optimization using backlink strategies, technical SEO. |
| Content quality | Focus on content that your audience can read. | High-quality content with a deep understanding of audience needs. |
| Content updates and literacy | Limited content updates or content not updated at all. | Continuous content improvements based on performance analysis and audience feedback. |
What do our seo audit services include?
What YS Group offers in serving its clients:
On-page SEO Audit
This involves reviewing elements on individual pages such as title tags, meta descriptions, headings, and content optimization to ensure their website is effectively optimized for search engines.
Technical SEO Audit
Analyzing technical aspects including site architecture, crawlability, indexing, and schema markup to ensure search engines can efficiently crawl and index the website.
Off-page SEO Audit
Assessing factors such as backlink profile, social signals, and online reputation management to understand the authority and influence of the website within the broader online ecosystem.
SEO Report
A comprehensive report based on audit findings, detailing strengths, weaknesses, and recommendations for improvements.
Why do you need an SEO audit service?
You need YS Group’s SEO audit service to address potential barriers that hinder your website’s performance in search engines.
Some SEO Audit tools we use
Google Search Console
Google’s official tool providing information about your website’s performance in Google Search, including traffic monitoring, index troubleshooting, and deeper understanding of how Google views your site.
Google Analytics
A free web analytics tool from Google providing insights into website traffic, user behavior, and content performance. It helps understand what’s working and what needs improvement in your SEO strategy.
Semrush
A platform offering various SEO features, including site audit, keyword ranking monitoring, competitor analysis, and more. SEMRush’s site audit provides information on technical issues, backlink performance, and suggestions for improving SEO.
Screaming Frog
A desktop tool that crawls your website to identify technical issues such as broken URLs, missing meta tags, and more. It helps in site mapping and fixing technical issues that may affect SEO.
Sitechecker
An online tool that checks your website’s health and provides a comprehensive audit report. It covers on-page and off-page factor analysis and provides suggestions to improve SEO performance.
seo audit Checklist
An SEO audit includes several important steps to ensure your website is accepted and indexed well by search engines like Google. Here are the steps:
Crawl-ability check
This involves checking how easily search engines like Google can navigate your website. It’s important to know and ensure that the content you create and upload can be well-indexed by search engines.
Structure evaluation
This involves evaluating the organization and layout of web pages, including the use of title tags, heading tags, meta tags, and URL structure. This ensures your website can be easily accessed by users and search engines.
How We Do a Complete SEO Competitor Analysis
YS Group conducts a comprehensive SEO competitor analysis involving the following steps:
- Start by identifying your main competitors in the industry. They are the ones you'll be analyzing. Use tools like SEMrush, Ahrefs, or just Google search to find crawling competitors for similar keywords.
- Analyze the keyword rankings of your competitors. Tools like SEMrush, Ahrefs, or Google Keyword Planner can help you identify keywords driving traffic to their websites.
- Check the types and quality of content produced by your competitors. Pay attention to the topics they cover, formats (blog posts, videos, infographics), and depth of content. Evaluate how engaging and informative their content is.
- Backlinks play a crucial role in SEO. Analyze your competitors' backlink profiles to identify authority sources and referral traffic. Tools like Ahrefs or Moz can help you with this. Look for opportunities to replicate or improve their backlink profiles.
- Evaluate on-page optimization of your competitors' websites. Notice factors like title tags, meta descriptions, headers, and URL structure. Assess how well they optimize for target keywords and user experience.
- Conduct a technical SEO audit of your competitors' websites. Check issues like site speed, mobile-friendliness, crawl errors, and URL structure. Tools like Google's PageSpeed Insights and Screaming Frog can help with this.
- Review your competitors' presence on social media platforms. Observe engagement rates, types of content shared, and audience demographics. Tools like BuzzSumo or Sprout Social can help you gather insights.
- Study search engine results page (SERP) for your target keywords. Analyze featured snippets, knowledge graphs, and other SERP features where your competitors appear. This can give you ideas to optimize your content and increase visibility.
- If your business operates locally, analyze your competitors' local SEO efforts. Notice their Google My Business profile, local citations, and reviews. Tools like Moz Local or Whitespark can help with local SEO analysis.
- Finally, gather all the data collected and compare your performance with your competitors. Identify areas where you're lagging and opportunities for improvement. Use these insights to shape a comprehensive SEO strategy tailored to your business goals.
View all deliverables from our SEO audit
| Deliverables | Description |
| Keyword analysis | Identify and analyze relevant keywords for the website, including search and competitiveness. |
| SEO Assessment | Comprehensive evaluation of a website's SEO performance, including strengths and areas for improvement. |
| On-Page SEO Audit | Review on-page elements such as title tags, meta descriptions, headings, and content optimization. |
| Technical SEO Audit | Analyze technical aspects including site architecture, crawlability, indexing, and schema markup. |
| Content Audit | Evaluate existing content for relevance, quality, and optimization opportunities. |
| SEO Strategy Outline | Development of comprehensive strategies based on audit findings and business objectives. |
| Recommendation | Detailed recommendations to improve SEO performance in various areas. |
Get a comprehensive SEO audit that reveals hidden opportunities for your site's growth
By conducting a comprehensive SEO audit, you can uncover and identify hidden potentials that can optimize your website’s visibility in search engines. This not only increases organic traffic but also broadens your target audience reach. By thoroughly analyzing key elements such as site structure, keywords, meta descriptions, page loading speed, and content quality, you can pinpoint areas that need improvement or optimization. Through a systematic and comprehensive approach, you can establish more effective strategies to achieve your business goals, whether they involve increasing sales, registrations, or user acquisition. By leveraging the opportunities revealed in an SEO audit, you can enhance your competitiveness and strengthen your position in the increasingly competitive online market.
Contact us for an expert assessment!
If you want to improve your website’s performance in search engines and optimize its online visibility, the expert team at YS Group is ready to assist! With extensive experience and deep knowledge of the latest SEO strategies, YS Group offers a comprehensive assessment to identify improvement opportunities and precise steps to enhance your site’s ranking. Don’t let your website get lost among competitors – contact YS Group today to receive effective and measurable solutions for your SEO optimization needs.
FAQs
What are SEO audit services?
SEO audit services involve evaluating the SEO performance of the current website and identifying areas for improvement in increasing visibility and search engine rankings.
How much does an SEO audit service cost?
The service fees incurred depend on the scope of the audit as well as the complexity of the website.
Why invest in an SEO audit package?
Because it can help you overcome problems that might hinder your website in search engines.
How long do SEO audit services take?
The duration of an SEO audit service can vary depending on the size and complexity, but is usually estimated at around one week.